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Landmark Enterprise Technology Prospectus: From the Desk of the CTO

1.    Big Data Will Become So Big, We’ll Stop Talking About It

The same way we don’t talk about the World Wide Web anymore, but rather just ‘the internet’ (which technically refers to the underlying connectivity supporting the WWW) we’re going to stop talking about Big Data because it will be the fundamental assumption behind everything we do.  Big Data innovation is no longer about finding the next ‘Hadoop,’ but rather about embedding Big Data as an underlying platform in EVERY innovation going forward.  The term Big Data will fade into the background as it becomes a part of every technology approach to create automated intelligence for improved operations.  For example, CRM will have a function that looks across multiple data sources automatically and determine insight about customers as a function of CRM (e.g. because XYZ contact hasn’t received an email in 1 month since their support incident and they live in Iowa and they spend $5,000 a month on our service, they’re at risk for leaving).  Additionally, the concept of Operational Intelligence will rise (using Big Data to understand the patterns and templates of behavior that will drive efficiency and results for curtailing user-behavior).  The rise of the Data-Driven methodology is here and will guide all innovation moving forward – informing decisions and workflow based upon actual data trends, rather than human expertise.

2.    The Information Security Paradigm Shift Should Be Everyone’s #1 Concern

The concept of an attack or data breach is no longer about “if” but about “when” and “how.” Advanced Persistent Threats and Complex Malware is likely already in your environment (some studies indicate it’s probably been there for 6 months or more).  This comes from the #1 exploitable resource that can never be patched: humans.  Social engineering is still the biggest security hole of any firm and technology can only mitigate risk, not eliminate it.  At this point in the ‘security cold war,’ organizations can only hope to minimize dwell time of threats, rather than prevent them completely.  The perimeter has dissolved (because of an “always-on” distributed workforce who wants to use any device, anywhere) while the number of endpoints have quadrupled (desktop -> laptop + tablet(s) + phone(s), and more).  This nightmare for data and intellectual property leakage will necessitate CIOs to think of every device as inherently “untrustable” and shift the bottleneck to identity and authentication as the next battleground.  Big Data will play a huge role here too by driving the effectiveness of SIEM (which is still an ineffective and ad-hoc repository of stale information).  “Rear-view mirror” methodologies will give way “continuous response” and “adaptive frameworks” that allow for immediate risk mitigation based upon correlative and abnormal patterns.  The days of “active defense” (because mounting an offense is truly the best defense) will not be far behind, leveraging much of the same techniques used by today’s attackers (ex. “Hacking the hackers,” widespread honey-nets, polymorphic AV executables, etc).  Make no mistake: this is an arms race and attackers are paying attention to Big Data too.  It won’t be long before social engineering is an automated process that is completely data-driven – all it takes is a malicious entrepreneur with some experience and willpower.  The stakes have never been higher either – Target (who admits to being a “cautious” enterprise compared to risk-takers like Wal-Mart) had a simple breach that called for the removal of their major executives – even if the majority of customers will continue shopping there regardless.  Layer on top of that the more stringent regulations around “data security practices” (more than just “policies”) and the fact that the FTC can sue companies for loss of customer data (per Wyndham-Worldwide), and the landscape is starting to get very bloody.

3.    The Impact of Technology on Advertising and Media

The state of the current media supply chain is truly baffling.  Creative agencies look at loose demographic data and use artistic methodologies to engage consumers across a variety of mediums.  This work is then tested and targeted and mass produced for slightly different geographies and customers to improve efficiency slightly using rather indirect data gathered in highly inefficient formats.  This creative work is often “given away for free” because of the way that the access to distribute this content is bought and sold by media executives over industry-sponsored dinners and backroom deals among a small private club of big media agencies using finger-in-the-air approaches combined with gin-inspired gut-decisions and mass purchases based upon multi-brand strategies.  Mad Men may not drink scotch and smoke in the office before noon anymore, but the core of the middle-man business hasn’t changed much.  Profit is made off of media transactions – not based upon effectiveness, but upon volume.  It seems completely backwards – spend more money to get more results, because we’re going to cast as wide a net as possible.  This will change.  As data insight into the consumer experience increases (i.e. second screen activities, digital advertising and eyeball recognition, real time-bidding on high-value inventory), the sophistication of algorithmic-trading-esque programs for ad buying increases, and the ability to improve advertising effectiveness through hyper-targeted marketing and data-driven attribution will continue to increase.  With that, the role of the Mad-Middle-Man will go the way of the Wall-Street-Floor-Trader yelling “buy!” and “sell!” as he takes orders via phone.  CMOs will look more like data scientist and technology-fueled economists who have an aesthetic eye than business artists who can “connect with the people.”  CIOs and CMOs will fight at first, but then ultimately become the same people at many organizations (the role of Chief Information & Marketing Officer will be popular for small and medium size firms, for sure).  At the very least, they’re going to have to learn to get along – especially if Chief Digital Officers continue to secretly (or often publicly) try and make both positions obsolete.

IDS 2014 – Thank You!


Wow – two days; hundreds of startups, innovators, dealmakers, and thought leaders; compelling talks on the main stage and productive networking in the halls—Israel Dealmakers Summit 2014 was an amazing success – thank you to all who joined us!

In addition to the blockbuster speaker lineup who inspired us with their passion, insight and humor, we were honored to welcome a highly-engaged group of over 1,000 global dealmakers and innovators to discuss the role of Israeli business in the global marketplace.

When the Israel Dealmakers Summit started six years ago, we couldn’t imagine what it would become – an event where the norm is challenged, the new embraced, and the unexpected celebrated. The conversations continue year round, and we are excited to see how many global partnerships will be formed as a result of the relationships developed this week in New York.

Over the next few weeks, we’ll be updating this site with clips from the Summit – hopefully some great food for thought in your work as dealmakers, investors, and entrepreneurs.

For now, take a look at the photos from the event — and know that we’re already working on IDS2015!

 

 

 

The cardboard bike: A revolution on wheels?

Behold a bicycle made from cardboard and recycled plastic bottles that functions like any bike but has potential for global change.
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Social Innovation Summit 2013: To Read, To Connect, To Affirm

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Social Innovation Summit 2013: What’s Next?

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Best Ways To Build Communities Around the Globe: 5 Rising Stars Share Their Visions In A Tweet

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Disrupting Social Innovation

When did being disruptive go from being a bad thing to a good thing?
The Free Dictionary defines “disruptive” as characterized by unrest or disorder or insubordination and lists as synonyms disturbing, upsetting, disorderly, unsettling, troublesome, unruly, obstreperous and troublemaking.  Yet, at a recent Social Innovation Summit held in the General Assembly Hall of the United Nations, disruptive was the social sector buzzword of choice. Read more»

Growing Food On Walls To “Vegecate” Kids? What’s Next In Social Transformation?

“Green” is overflowing in the South Bronx, an economically challenged urban area and the nation’s poorest Congressional district. But the “green” isn’t money – it’s food. And the urban gardeners are high school kids, many of whom are homeless. Led by their enthusiastic former teacher Stephen Ritz, they’re on a social mission: to transform their neighborhood into an organic farm, feed their community healthy foods and develop marketable skills for a brighter future. Read more»

Collaboration: the Fuel for Innovation

The popular image of an innovator often involves tinkerers like Steve Jobs and Steve Wozniak holed up in their garage or Mark Zuckerberg coding in his dorm room. While remarkable advances have been made by brilliant people exploring powerful ideas in relative isolation, a world-changing idea can come from anyone anywhere. True hotbeds of innovation develop those ideas through cooperation among talented individuals with diverse backgrounds and experiences. It is far more impactful for innovation to spring from collaboration and a supportive ecosystem.  Read more»